By Kendra Hennis
Shimmer and & Sheek Boutique, a family-owned business run by a mother daughter duo Taylor and Jennifer Reifsteck is now located in downtown Tuscola. Shimmer & Sheek began as an online boutique in May of 2019, and has gradually transformed into a beautiful storefront.
Taylor said that she has loved clothes for as long as she can remember. She then started working at Maurices in Tuscola and realized how much she loved working with clothes. She decided to major in Fashion Merchandise at Eastern Illinois University. After realizing she didn’t want to go into a corporate setting, she presented the idea to Jennifer of opening an online boutique. They began with selling clothes out of their basement on Facebook with “no idea what they were doing.” They then started selling on their website in February of 2020 and began working on the storefront this May.
The Reifsteck’s said they decided to take the leap in renting the space after receiving a really good response from completing pop-ups a few times over the last year. They stated that it has really been a labor of love and a family affair, with Jennifer’s husband, Tim, completing all of the work inside of the shop; and daughter Kaitlyn assisting with modeling the clothes.
They said that they have also been so grateful for the “outpouring of support from the community and the other downtown businesses” and that they have been so “nice and welcoming.” They stated that their hope is to work with the other businesses to create a “destination for people to come to” and visit Tuscola’s downtown shops. They are working on creating shopping events with Sweet Soul in the future. They will also be open on Thanksgiving from 6 to 8 p.m. as well as for holiday shopping during Christmastown.
The Reifsteck’s say their goal is to “provide women with affordable, trendy fashions to fit all of their clothing needs. We started this buisness to give women a more affordable option while still providing unique styles that boutique clothing is known for.” The store specializes in tops (sizes small to 2XL) and jewelry, and also features a small section of children’s clothing and shoes.
Shimmer & Sheek Boutique is located at 210 N Main Street in Tuscola and is open from 10-7 p.m. on Tuesday, 10-5 p.m. Wednesday through Friday, 10-3 p.m. on Saturday, and online anytime at https://shimmersheekboutique.com/.