First Bank announces a fresh brand identity

Arcola First Bank, a 147-year-old community bank based in Arcola, Illinois, has revealed a new brand. The new and refreshed brand took effect on March 1, 2021.

First Bank’s new brand identity embodies the bank’s commitment to remaining a locally owned community bank that provides progressive banking solutions combined with astounding personal customer service. The refreshed logo represents several key elements of the bank’s almost 150-year history and legacy. The pillar in the new icon represents the strength and stability of the bank over this time period. The three lines in the pillar represent our three banking centers and the communities we serve. The classic and timeless charcoal gray signifies trust and integrity. The encompassing swish represents our team that has led the path from our illustrious past toward a bright future. With the rebrand, the banking center in Tuscola known as First Federal Bank of Tuscola will convert to Tuscola First Bank and the banking center in Arthur known as Arthur Community Bank will become Arthur First Bank.

President and CEO Dale Boyer stated “The rebrand isn’t about changing who we are or what we do. It’s about celebrating who we are and where we are going. Customers can expect the same exceptional service that goes above and beyond as well as our personalized banking experiences. The ownership structure remains the same and the rebrand will not impact the customers in any way. 2020 was an exasperating year for everyone and we felt now was a great time to recharge and refocus towards the future. By adopting the same logo across all banking centers, we will be able to achieve greater consistency and a more united approach in serving our customers in all of our markets.” 

The banking center name changes and new logo further solidify and acknowledge the key players that drive our mission statement – Every Person Matters.  Every Person Matters means helping our Customers, energizing our Employees, respecting our Shareholders, and serving the Communities we call home. Our mission is to deliver outstanding personalized customer service while building lasting relationships as we help customers achieve their financial goals. We will be responsive to our Shareholders by maintaining a strong financial position as a locally owned community bank with an emphasis on bank safety and soundness. Fulfillment of our mission will facilitate profitable bank growth, increase value to our stockholders, and provide desirable and rewarding employment.

About First Bank 

Arcola First Bank is headquartered in Arcola, Illinois, with almost $130 million in assets, operating three banking centers in central Illinois. Established in 1874, Arcola First Bank is a community bank that offers a full range of financial services.  We believe that building strong customer relationships is the result of knowing our customers. We realize the trust that you place in your bank, and we look forward to the opportunity to show you the value behind our name!

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